Saturday, February 5, 2011
Social Artworking...bringing FUN back to art.
Today the group that has the industry focus, has a little disposable income but even less disposable time. They are raising children, working full time and maintaining a home. There is soccor practice, hockey games, ballet , school government , parent associations and a host of other responsibilities.. it doesn't leave much time or money for a craft class or social interaction. But most of them can find one evening a month to spend with friends.. Thats the logic behind Social "Artworking". An evening out with the "Girls" or "GUYS".
The patterns or painting styles are loose , simplistic, Colourful and contemporary. The entire process is FUN.. the perfect blend of education and relaxation.. no expectations, no pressure , it lives up to my belief that neatness doesn't count and perfection is to be avoided at all costs!! You learn simply because you are relaxed and enjoying the creative process and you do all of it with your best friend or friends, or with new friends. You are not commited to 6 weeks every wednesday night, just the one night. Painting classes on your own terms.
The great thing about this program for the consumer is the all inclusive format. Register. No brushes to buy, no canvas, no paint, no pattern, no easel... it's all supplied! One price thats it! easy breezy!! Of course there is a reasonably priced retail option if you decide you want to do this at home, you can purchase the brush set ( total of 5 brushes) and the individual patterns, and the individual paints required to finish the painting you've chosen.
everything about this program is SIMPLE. There are even instructional DVDS to teach you at home!!
This idea is growing and fast. People are doing Bridal Showers, Girls night out, even date night with the significant other, Home parties and events for fund raising and so many other reasons.
I had soooo much fun just creating patterns for this program, It was outside the lines even for me... it was relaxing and enjoyable and utterly stress free and yep.. I poured a glasss of wine and just enjoyed the process!!!
As a business woman I can see this as a significant business opportunity for a studio or retailer as an add on business. If you have a classroom, this program can generate a whole new customer base. Affordable classes, a one time commitment by the consumer,a relaxed atmosphere and a creative outlet with friends, family or complete strangers, it adds up to a great night out, and plenty of repeat business!Of course the glass of wine doesn't hurt either.
Posted by Tracy Moreau at 11:54 AM